Photograph courtesy of Kodak Cameras-The First 100 Years by Brian Coe ISBN 0 906447 44 5
The Box Brownie was a small box camera, made from jute board and wood, and sold for $1 in the United States.
This camera was not called the Box Brownie because of its design by Frank Brownell.
George Eastman chose the name Brownie for this new camera to draw on the popularity of some characters created by a Canadian author and illustrator, Plamer Cox.
Cox wrote some children's books and also wrote some short stories about pixies, elves and brownies, and even drew the pixie like character, for a children's magazine called St Nicholas, which was very popular with children throughout America.
Eastman knew that most children in America read these stories so he called his camera the Brownie and even used Palmer Cox's elf like character and the name, thus, was a natural one for a camera aimed to attract the young person.
The Box Brownie was an instant success and within the first year over 100,000 had been sold.
This Brownie camera went through several model changes and was still popular into the 1950's.

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